Where is Agent Mulder and Scully when you need them?

It is that wonderful time of the year. UGA football begins anew this Saturday. Praise the Lord, and GO DAWGS!
Despite the fact that Mark Richt has led UGA to three SEC East titles and two SEC championships, he needs to go or he needs to fire some people on his coaching staff. We went on an improbable run last year with stellar defensive play, big plays from our offense, and just surperb coaching from Mark Richt. Now, this year, the UGA program reverted at least eight years back to the Donnan era, at best, or even worse to the Ray “Goof” era. We are unable to play with the big boys; we barely beat the inferior opponents in our conference; the teams that we clearly beat are mediocre; we find excuse after excuse for our miserable play.
The reason that Mark Richt was hired was to bring UGA football back to the national promience that it had during the 1980’s. However, it is clear after seven years that the only thing that UGA football is capable of doing year in, year out is to compete for the SEC East title. Other than that, we are still the mediocre team from the 1990s. The only way that UGA can change this is to fire the incompetent parts of our coaching staff and spend the money necessary to bring in the talented coaches that can make UGA a national contender once again.
Plus, Mr. King at DawgSports.com, describes in better detail what is wrong with Martinez as defensive co-ordindator. His article can be read here.
As I type this, UGA is getting their ass handed to them by Florida, again. At this moment, it is 35-3. As I lament at the dominance that Florida has had in this series, I wonder what is it that causes UGA to lose so often to Florida. It is not a question of talent. There were years in the 1990s and 2000s where UGA had the same level of talent as Florida, but still lost. So, why is is that UGA has suffered so long in this series? Simple, UGA has no killer instinct at the coaching level. In the years that UGA has won (1997, 2004, 2007), the coaching was cut-throat, and go for broke from the beginning, and was very opportunisitic when Florida faltered. However, after those games, the killer instinct waned either in the following games or during the off season. For example, during the entire off season, Mark Richt was apologizing for the excessive celebration penalty after the first touchdown against Florida in 2007. He should not have apologized for anything. In fact, he should have used the off season to foster a killer instinct with his team, especially with the #1 pre-season ranking. Football is a game of physicality. Niceity ain’t part of its nature. Sometimes, it requires the coaches and the players to be jerks, assholes, and dicks. If the UGA coaching staff cannot recognize this fact, then they need to be replaced.